Developing and Implementing Effective Marketing Initiatives that Will Grow Your Sales and Profits

In order for your business to be effective, you need to understand how to promote products and services and how to differentiate your business from the competition. A marketing initiative is essentially anything that is clearly defined as a marketing effort.

All of your marketing initiatives must correlate with your marketing strategies and also be an integral part of your action plans. This workshop is designed for both those individuals who have developed a strategic plan and those who need specific direction in updating their marketing initiatives in order to compete effectively in today’s environment.

Marketing is not a static process. To succeed you must know your market and understand your buyer’s decision-making process. Knowing the buying cycle and the decision maker are critical. Our seminar is designed to help you develop an effective set of marketing initiatives. If you are not closing over 50 percent of your proposals, the workshop will give you the information you need to increase your success rate.

The next scheduled workshop is in February at the Georgian Club in Atlanta, GA. To register, or for more information, contact Kelly Quattlebaum at (404) 825-5400 or by visiting www.globalmarcoms.com/business-plan-workshop.